TALENT DEVELOPMENT

How To Lead Gen Z Professionals

At Mploy Associates, we work with young, ambitious professionals every single day. Most of them are part of Generation Z. They come in with sharp minds, strong opinions, and high expectations. That combination fuels innovation and energy, but it also challenges leaders to adjust how they coach, guide, and connect.

Within our Talent Program, the Talent Manager works closely with the client leads, the managers who supervise our junior consultants within client organizations. These client leads play a crucial role in our consultants’ learning journey. Yet they often come to us with the same questions about leading Gen Z effectively.

Below, we explore three of the questions we hear most often and share what we’ve learned from practice and research.

Carmen Molendijk
Talent & Learning Specialist
Naomi Liuzzi van Bottenburg
Talent Manager at Mploy Associates
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How do I keep Gen Z employees engaged at work?

A common question is how to keep Gen Z colleagues motivated for simple or repetitive tasks. Not every task is thrilling, yet Gen Z often enters the workplace expecting their work to feel meaningful from day one. According to a Deloitte (2025) survey Gen Z increasingly seeks roles where purpose, impact, and well-being are part of the everyday experience. So how do you keep them motivated when their responsibilities include routine work?

The key lies in context, growth, and autonomy.

Ways to keep Gen Z motivated

Pro tip: Don’t frame basic tasks as obligations, but as stepping stones. Gen Z is highly growth oriented. Show them how mastering the basics accelerates their journey. Because it does.

How much time should I invest in my Gen Z colleagues?

Another comment we often hear is that the need for guidance and the availability of time don’t always align. Gen Z values personal attention and frequent, direct feedback. They grew up with on-demand support from apps, platforms, and AI, and they naturally project those expectations onto their managers. They see supportive leadership as an important reason to join and stay with an employer.

At the same time, you have meetings, deadlines, and priorities. So how do you balance availability with boundaries?

How to balance time and expectations

How much guidance does Gen Z need?

This is the ultimate Gen Z leadership dilemma: structure versus autonomy. Young professionals thrive when they know where they’re going, from point A to point B, but they want ownership of how to get there. The sweet spot is called guided autonomy.

How to provide the right amount of support

Pro tip: Don’t confuse freedom with distance. Gen Z wants to be trusted, but they also want to be coached.

How our Talent Program supports this new generation

At Mploy Associates, we work with Gen Z professionals every day. Every junior consultant works with a dedicated Talent Manager. This manager supports their strength-based development and regularly aligns with the client lead to keep expectations, growth opportunities, and support consistent.

Together we:

This gives our consultants the structure, the talent focused approach they need, and the autonomy they value. It also means client leads don’t have to navigate Gen Z expectations alone. There is always a Talent Manager to spar with and fall back on.

Looking for more practical tips or want to spar on Gen Z leadership?

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Resources:
Ahlers, J., & Boender, R. C. W. (2016). Generatie Z: En de Vierde (Industriële) Revolutie. Bertram + De Leeuw Uitgevers. | Demerouti, E., Bakker, A. B., Nachreiner, F., & Schaufeli, W. B. (2001). The job demands–resources model of burnout. Journal of Applied Psychology, 86(3), 499–512. | Deloitte. (2022). 2022 Gen Z and Millennial Survey: A call for accountability and action. Deloitte Insights. | Deloitte. (2025). 2025 Gen Z and Millennial Survey: Pursuing a balance of money, meaning, and well-being. Deloitte Insights. | Edmondson, A. C. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350–383.